Wednesday, November 13, 2013

What Should a Real Estate Agent Look Like?

    What should a real estate agent look like?
    In the age of Casual Fridays and flip-flops worn with tuxedos, it's hard to say what anyone should look like. What's more important is how that person can perform his or her job. Still, in the real estate business, when you first meet with a client, it's important to look like a professional. I like to meet new clients in at least a shirt, tie, slacks and shoes other than flip-flops or athletic shoes. After the first meeting and getting to know the client, I'll know whether it's appropriate to wear a Hawaiian shirt, shorts, and Olukai sandals or not. I rarely consider wearing a suit, as that can feel a little too formal. My usual style is casual with a little class.
    Open house attire is particularly important. I have an extensive tie collection that has some pretty in-your-face ties; everything from flamboyant Jerry Garcia designs to art ties with Van Gogh, Mondrian, Klee and others. to Bugs Bunny and Peanuts cartoon characters. Since an open house is about the house and the potential clients who walk through the door and not me, I choose simple and tasteful ties.  If I go to a car meet, that's when I wear my Ferrari tie, but not to an open house.
    On days when I'm not meeting clients but have to be out in the field to preview homes or meet service providers, I eschew the tie and fall back on my favorite Tommy Bahama sweatshirts and a comfortable pair of jeans. Good shoes are still important, as they can dress up a casual outfit. Worn or ratty shoes can bring it down a little too much. Also, always wear good socks. You never know when you'll have to take your shoes off, and holes or thin spots are very unimpressive!
    As a guy, I think it's a little easier to choose attire than it is for the gals. They usually have a much larger wardrobe to pick from and worry about.

Thursday, April 25, 2013

Santa Cruz Real Estate

     The real estate market in Santa Cruz is subject to the same market pressures that affect other areas, with some exceptions. First, Santa Cruz and the environs is a great place to live. That's why so many people drive over the hill to Silicon Valley every day to work there while they live here, and why people from the San Francisco Bay Area drive to the coast to enjoy the beaches, the boardwalk, the wharf, the restaurants, and the general ambience of central coast living.
     As a result, home values in the Santa Cruz area have held fairly well. Many area of the US have lost  50%  or more of their value, but our values have declined much less. Very expensive properties seem to  have lost the most, but in the greater scheme of things, they are holding their own. Their price drops seem greater than other properties, but the reduction is about the same as homes in the $700,000 range. If you have a home on West Cliff Drive that was valued at $3,000,000 before the housing bubble hit, it's probably dropped to the low 2's, about 21-26%. The same is true for most of the housing in the area. A drop in value of 30% or less seems to be the general rule.
     However, in the last few months, recovery is on the way. Proximity to Silicon Valley is a great influence on Santa Cruz property values. Because the county has had such a slow-growth/no-growth policy for so long, the supply of homes has tended to remained behind the demand.  Certain areas are also built out, like any of the areas that have great views of the coastline, so the supply is naturally limited. Having such a venture capital engine as the Silicon Valley in close proximity has also affected prices positively. A lot of Apple, Facebook, Google and other high tech employees have found that living in Santa Cruz area or having a second home on the coast is very desirable. A lot of money travels over the hill. As Santa Clara Valley becomes more congested, it's a nice respite to live in a less frantic environment, at least for the weekend if you're a commuter.
   Recent improvements to Highway 17 have also helped make the commute less of a trial. I commuted for 28 years from Soquel to Cupertino, and the highway is in better, safer condition now than it's ever been.
    Lately, the market has seen some real heat from both individual buyers and investment buyers and groups. One home in an area of the county that lost a lot of value when the bubble burst had 21 offers last week! Another home in the same area had seven offers. A lot of these are coming from individual investors or investment groups who are looking at garnering properties that are good rentals. These homes originally sold in the low 3's and 4's, ran up to the mid 8's, then dropped back to the 3's. The larger ones are hovering around $500,000 this spring.
    In short, it's a good time to be a seller in this market if you aren't looking at putting an unreasonable price on your property. It's a good time to be a buyer if you have an agent with strong negotiating skills to lead you through the maze of multiple offers.
   Contact me or my partner, Lynne Bucher. Together we have 40 years of real estate experience to share.

Tom Clarke                                         Lynne Bucher
DRE# 01868478                                 DRE# 00615504
831.234.1339                                      831.234.2282
TDCrestorations@gmail.com              lynne@lynnebucher.com
Lynne Bucher  DRE# 00615504 831.234.2282

Friday, February 3, 2012

Real Estate in Santa Cruz

    In real estate, to be successful, you have to wear three hats. You're the CEO, the COO, and the CFO. As the CEO you have to make sure your business is out there connecting with new clients, staying in the forefront of your contacts' minds, so when they or their family and friends are ready to buy or sell real estate, you're the one they think of as their agent. The most important activity you must engage in is keeping a constantly growing database, the heart of your business.
    As COO, your primary responsibility is customer service. Your clients expect transactions to go as smoothly as possible, which means being there when they need you, and sometimes being there even when they don't expect you to be. This part of the business can be so time consuming that it's easy to get lost in being the COO and forget about doing what you need to do as the CEO to keep your business humming.
    The third hat is the CFO, which means you have to keep an eye on what you earn and how you spend that hard-earned money.
    Most real estate agents are independent contractors who can determine what their days look like, which is why it's important to understand the three roles and the amount of time necessary for each role in order to have a successful business. The CEO is the one who works the hardest. Keeping the database up is five times more important than the other two; as the heart of your business, if it isn't pumping, you don't have much of a life!
    By the way, those of you who are reading this need to be apprised of the fact that this information is closely allied with the philosophy and training methodology of Brian Buffini, well-known real estate guru who has been training agents for over 15 years, including yours truly. In case Brian himself is reading this (or his lawyers), this is my attempt to give credit where credit is due, sort of like the bibliography in a master's dissertation. Brian was born and raised in Ireland. He came to the US, settled in San Diego, and became one of the most successful real estate agents in the country.
    Back to the title of this blog entry, or actually to it for the first time, Santa Cruz real estate is in many ways unique. Though not immune from the debacles in the financial industries which caused the real estate meltdown, this little county nestled close to Silicon Valley is in a position to rebound more quickly than most of the rest of the country. The amount of value lost hovers around 30%, depending on the property of course. Some of the San Lorenzo Valley properties lost more because they tended to be less desirable than, say, the Westside, which has fared better because that's where people want to live. It's all about inventory, supply and demand.
    Being close to Silicon Valley, which is recovering faster that most other areas of the nation, has a beneficial effect on our real estate. While Santa Clara Valley is not a bad place to live, it's still a lot of traffic and a lot of people to contend with. Compare it with the splendor of the Santa Cruz mountains and the beauty of Monterey Bay, and despite the traffic on Highway 1 at 4 PM, you just can't beat the allure of Santa Cruz. There's something about a beach town that is special.
    Santa Cruz has had a slow-growth policy for the last 40 years. I know from experience, as I built my family home on five acres outside of Soquel in the 70's and added on in the late 80's, and the building regulations were not easy to deal with either time.
    For real estate, this has been a two-edged sword. With less inventory, there's less to sell. On the other hand, that's why values didn't fall as much in the downturn. Also, when you have people from out of the area looking for vacation or seaside investment properties, or workers from Silicon Valley looking for a home on the coast, the fact that the supply is never quite as large as the demand makes real estate in the area more desirable.
    So, as CEO of my own business, I'm interested in asking you a question. If you or your family or friends are interested in buying or selling Santa Cruz real estate, I would love to be your agent. Just give me a call or repond to this blog, and you'll get the best personal service ever.

Wednesday, January 4, 2012

KGO Radio Goes Away


            The once great radio stations of San Francisco have had a history of fading into a shadow of their former interest and influence, and once again a great radio station is about to fade ingloriously, this time, as in the past, through the shortsightedness of the bean counters who are more concerned with profit than product.
            Here's a short history of the greats, from KSFO to KNBR, and now KGO. In the 50's and 60's KSFO was the gem of San Francisco radio, primarily buoyed by personalities like Don Sherwood and Carter B. Smith. When KSFO executives decided to change their business model, the once great station became a has been station, and Carter moved to KNBR, joining great hosts like Frank Dill, Mike Cleary, C.J. Bronson and others. KNBR was the powerhouse radio station through the 70's and 80's, and then they lost Frank Dill to retirement and changed their format. Now they are still a part of the Bay Area radio scene, but only as a haven for sports fans. KGO then rose to the top spot thanks to the ability to pull in interesting personalities and a great format.
            Alas, KGO is destined to journey to the land of the radio has-beens. If the people who listen to the radio want news all day long, the stalwart is KCBS, which has gained more listeners thanks to KGO's foolish move. My friends and I will be listening to Gene Burns on 910Talk starting in January, and to Bill Wattenburg on KSCO 1080 in Santa Cruz, we hope. Unfortunately, the power of KSCO is limited to  10,000 watts during the day compared to 50,000 for KGO.
           Cumulus Broadcasting has managed to gut the station that had the greatest audience in the Bay Area and beyond, and the dilution is destined to take KGO to that gray place where the once great radio stations now reside, the Purgatorio of broadcasting.
            Adios KGO. I'm looking forward to the change because it sets up a new challenge—find the best personalities on air and support their advertisers.

Thursday, October 7, 2010

Road Trips


Once in a while I just have to get in the car and head out of town, sometimes for a day, sometimes for three months (my longest road trip). Today reminds me of the importance of road rips because it is miserable, cold, foggy (or high marine layer, as the weather experts say) and windy, like the day we woke up one the morning and said, "Let's drive until it's sunny. We headed east toward the Sierra-Nevada Range and didn't hit sun until we got to Pinecrest Lake, 3 1/2 hours and 175 miles later. We stepped out of the M3 I owned then, walked around the lake, sat in the sun for a while, and turned around and drove home, thoroughly satisfied.
The longest road trips were each three months, one through Europe in a SAAB 99, and one around the US in an Oldsmobile Quad 4. Each was about 10,000 total miles. Europe was an amazing trip. Picked up the car outside of Amsterdam, drove into Deutschland, picked up camping gear and headed out. Used my German for the first time at a German Army camp when I asked a soldier, "Wissen Sie, vo ist der Kampingplatz Silberfuchs?" I could speak pretty well, but had to ask that the reply be slower than one normally replies. "Langsalm, bitte" was a phrase I used often. "Slowly, please." Drove from Hamburg in the north to Munich in the south in three weeks and enjoyed cruising down the autobahn at 100 mph, watching the rear view mirror for the occasional Porsche or Ferrari coming up from behind at 130! Also saw a couple of scary accidents with burned husks of barely recognizable cars.
        After three weeks in Germany, crossed the border into France. Had to leave Germany because I found myself drinking beer and eating wurst at 8:00 in the morning while walking around the cathedral at Ulm—way too used to the culture, and loved that each town had its own brewery which produced excellent Bieren. As I drove across the border, the difference between the attitudes of each country was apparent. Going into Germany from Holland, German border guards stopped me and questioned what I was doing and even looked through the car. From Germany into France, the border guard just lazily waved me through as though he couldn't be less worried. Spent a month in France, from St Lo to Marseille, including a wine tour of Bordeaux with letters of introduction from Mondavi Winery thanks to my classmate at Bellarmine (class of '62), Mike Mondavi. Toured Chateau Margaux and Chateau d'Yquem, and thanks to the letters was able to taste the best of Bordeaux.

That's the chateau. Looks the same as it did then. Very small, only 113 hectares, but produces the absolute best dessert wine in the world. I've been back to France and Italy since, but the first road trip was an adventure that I relive with fond memories.
     The road trip around the US started on the west coast from Santa Cruz, south to Sin City, across the southern states, up the east coast into Ontario, Canada, across the northern states, and back to Santa Cruz. Saw Carlsbad Caverns, The Alamo, Houston's bygone Astrodome (Astros vs. Giants game), New Orleans, Cape Canaveral, Ron Jon Surf Shop, The Smithsonian, NYC, Cape Cod, Mt. Rushmore, Yellowstone Park, and The Great Salt Lake, among many other sights. It was a great tour of America for my two sons, 11 and 15 at the time.
      Lately, my road trips with Lynne have been shorter. Palm Springs, Paso Robles for wine tasting, LA to visit friends. When we get in the car to start out, as we get further from home the relaxation begins to set in, and even if it's only a day, the American tradition of road trips is one we feel privileged to be able to enjoy.



Wednesday, September 29, 2010

My Dad and Cars


My dad was an unabashed automobile lover. He was a poor kid who never finished high school but managed to become a successful production planner at FMC Corporation after starting with the company as a truck driver. He worked alongside engineering graduates who had the same job and earned the same pay, so he was proud of his accomplishments. He was lucky to get the job driving a truck at the age of 18. It allowed him to buy his first car.
His first was a Model T Ford that
he bought for $15 in 1933, the heart of the depression. Since I didn't come along until a few years later, I don't remember exactly what he drove until I became car conscious when I was six. My father came home with his first NEW car, a 1950 Chrysler Windsor. It wasn't gray like the one in the picture, it was beige with a brown plaid seats. He was so excited he broke into an uncontrollable grin when he stepped out of the car. He could never avoid that tell-tale grin when he was joyful about something.
It started my love of cars, partly because the olfactory pleasure of the new car smell is so powerful.

I didn't become a certified car nut on that day. However, I remember exactly the day that I did. It was a summer afternoon in 1954, downtown Willow Glen, a residential area of San Jose. We were in my mother's used 1950 Studebaker Champion at the corner of Lincoln and Willow Streets, waiting for the light to change. A red 1954 Austin-Healey 100-4 turned left in front of us, and from that moment on I was
lost to the world of the car crazy.
It was the most beautiful thing I had ever seen during my 10 years on the planet. I was sitting in the front seat and remember turning my head and following the sleek red beauty as it disappeared down the street. I searched the magazine rack at the smoke shop the next day and found an article in Sports Car Illustrated magazine about the 100-4. I became a subscriber of the magazine and also subscribed to Road & Track at the early age of 10. I was hooked
.
Back to my Father's saga with the automobile. By 1954 he had become bored with the beige Chrysler. What I came to realize was that cars only had a shelf life of about 3 years for him. He couldn't afford a new car, so he bought a paint gun and compressor and consulted the family about what color he should paint it. We decided on mint green with a chocolate brown top and rear fender skirts. He also bought matching seat covers. Anybody who knows mid-50's cars knows that there were some pretty crazy color combinations. Dodge had a white, pink and black combo! My Dad's car fit right in but it was still 4 years old. The new paint only made it acceptable for a year, and then he was done.
His next car was a 1954 (used) Buick Century that he bought in 1955 after driving my
great aunt down the coast to Santa Paula for her annual vacation in her '54 Buick. He loved the smooth Dynaflow automatic transmission. He drove her down there, dropped her off, and drove back home. By the end of the week, he sold the Chrysler and found a blue four-door hardtop convertible, so-called because there were no window posts. For Christmas we gave him a certificate for dual exhausts, and it was the coolest-sounding car on the block. I added that sense to the olfactory pleasure of the Chrysler, and to this day part of my criteria for buying a car is what it sounds like.
In 1957 he decided he was really a Chrysler man and purchased a two-door Windsor in white with a copper metallic top and fins. Gigantic fins. Push-button transmission. I wanted
him to buy the 300C with a three-speed manual transmission that I read about in R&T. Unfortunately, they cost at least $1200 more than the $3700 Windsor. That wasn't going to happen.
I was influential in my Mom's next car, though. The Studebaker was about worn out, and I pored over the newspaper ads. I found a '55 Plymouth three-speed with the coolest sounding dual-exhaust V8. It was going to be the car I occasionally drove, since nobody EVER drove the old man's car, not even my Mom. I convinced her to persuade him to buy it for her. He didn't like the V8, and would have preferred something more economical. He actually suggested a '55 Nash Ambassador, arguably the ugliest Pininfarina design to ever issue from that fine Italian coachworks. Fortunately, she convinced him, and I loved the sound of that car.
After the Chrysler, I was off to college on my Honda Scrambler motorcycle, and my Dad dutifully changed cars every three years well into the 90's—Chryslers, Mercurys, a couple of the cars that carried the name of Ransom Olds, Hondas, and Toyotas before he went to the highway in the sky three years ago.
His love of cars was somehow genetically transferred to me, and I learned yesterday my not-quite-two grandson's favorite toy is a tiny Ferrari that you can pull back and let go, and it zooms across the floor—a little reminiscent of that red Austin-Healey of so many years ago.
Is that a blessing or a curse?